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HaloSource to tap into Brazilian market with Pentair partnership
Bothell-based HaloSource, a global clean water technology company, has entered into a strategic partnership with Pentair to market and sell its HaloPure Water Pitcher and replacement cartridges throught Brazil.
Over the next three years, Pentair will offer the co-branded point of use devices through Pentair's retail and wholesale channels in the Brazil market.
The partnership will add HaloPure technology to Pentair's product offering to eliminate bacteria and viruses, proving safer drinking water for the consumer. Pentair is a global diversified industrail company headquartered in Minneapolis, Minn. with sales of $3.5 billion in 2011.
"We are excited to mark our commercial entry into Brazil with Pentair," commented HaloSource CEO Martin Coles. "Our shared core values and complementary capabilities will deliver enhanced quality for drinking water to the people of Brazil."
According to Verify Markets' 2012 report on global water treatment, the Brazilian market was the largest global residential water treatment market in Latin America in 2011, with estimated revenues of over $200 million.
For more information about HaloSource, visit the website at www.halosource.com.