Business

Bothell-based Essentia Water launches Perfect Summer Giveaway

Bothell-based Essentia Water is hosting its "Perfect Summer Giveaway" promotion through Aug. 31 through its Facebook page. The contest offers fans the chance to win daily hydration prizes and to be rewarded for referrals with $2 VIP retail coupons for Essentia Water.

The company is the leading alkaline bottled water brand in the United States.

One grand prizewinner will take home a Riviera stand-up paddleboard that retails for $1,200.

Daily winners selected at random will receive an Essentia Perfect Summer package (approximate $65 retail value) that includes Jetflow’s new Steamer waterproof hydration pack and 5 bottles of Essentia Water (1.0 liter).

Complete contest details are available at www.EssentiaWater.com/WIN.

The contest will also have a retail in-store presence; over 1 million Essentia Water bottles will include neck hangers promoting the giveaway during July and August.

“Both Jetflow and Essentia share a commitment to providing consumers with innovative and clean hydration, so we are happy to team up with Jetflow again this summer,” said Paul Curhan, Essentia’s vice president of marketing & innovation. Essentia is the official water of Jetflow hydration packs, which offer a proprietary hydration system that replaces a soft-sided bladder with a water bottle, thereby eliminating the polyurethane bladder that often leaks, is difficult to clean and expensive to replace. This is the second time the two brands have partnered for a hydration-themed summer giveaway. Because stand-up paddle boarding is such as rapidly growing sport, we are excited to partner with and Riviera Paddleboards and promote our commitment to supporting a healthy, active lifestyle,” said Curhan. According to the Outdoor Industry Association’s 2013 participation study, stand up paddling has the highest percentage of first time participants.

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