Connect2Classes Tested: Michael Duarte-Pedrosa checks out the School of Visual Concepts

How to Write a Brilliant Creative Brief workshop lives up to its name

Learning new skills is a great investment, but how do you know which classes are worth your time? The Connect2Classes team are helping you figure it out by trying out workshops from their top course providers themselves and seeing who earns their stamp of approval.

First up was Seattle’s School of Visual Concepts (SVC), an industry-leader in delivering classes taught by working professionals in marketing, branding, design and content creation.

Michael Duarte-Pedrosa, VP of Sales at Connect2Classes, recently participated in the How to Write a Brilliant Creative Brief workshop at SVC. If you work with any creative team, learning how to develop a quality creative brief is an indispensable skill. It helps define the problem and create the framework to solve it.

“SVC provided an intimate class of nine students made up of designers and marketers from the Seattle area. The experience was as brilliant as the course title would suggest,” said Michael.

“This particular course was led by Hillary Miller, a VP from a Seattle-based advertising firm. Her delivery was playful and the course content was practical,” Michael shared. “We all left with real world examples, along with simple tips and tricks to developing a great creative brief.”

“Hillary made her lessons relatable. She suggested that we approach each brief from the ‘right altitude’. It’s like reading with aging eyes – one needs to hold the passage at the correct distance allowing your eyes to focus on the letters and words,” Michael learned.

“If you or your organization have not used creative briefs previously or have lost sight of why you should, this workshop will equip you with the tools and motivation to do so.”

SVC has created an exceptional learning environment with a beautiful facility, a responsive administrative team, and professional guest instructors – all evidenced by the exceptional student reviews and enrollment in multiple courses.

Now is the time to springboard your brand or marketing initiatives to the next level by checking out current and future SVC course offerings on Connect2Classes.com.

Watch for our full series of Connect2Classes tested courses in the coming months.


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